Friday, January 8, 2010

new logo for me

ok, its official... this will be my new logo.  i have never been totally happy with any of my pedale logos upto this point.  for this logo i decided to do another mash up of a traditional german script font.  taking things apart and putting them back together has always been an important part of my design; so, naturally i wanted to incorporate that in my brand.  for some time i have always been drawn to german letters and i could not remove the idea shown above from my head.  i spent about 15 hours over the last 2 weeks tweaking and adjusting the new letter to my specific preference.   i made over 50 versions, all a little different from the last.  finally, i am happy with this logo and believe it was the most crafted work i have created yet.

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