integradata

this was a suggested logo concept i gave to a friend last year. he owns a business which works along with car dealerships to create data inventory of their product online. the concept here is to show information transforming into data. Data is a shapeless thing and impossible to illustrate, but i feel as though in our cultures mind... if we had to put a shape to data it would be blocky. so we have here an image that imitates a stop light; the red(stop) is information, then turns yellow as transforming, then to green(GO!) once it has achieved data status. it was a perk that these objects arranged such a way that the letter "i" emerged for integradata. my friend didn't go for the concept, but i thought it turn out nice and wanted to share it with you guys.